With claims such as ‘all natural’ becoming ubiquitous in both human food and pet food, many pet owners are now looking to optimise their furry friends’ diet. Whether that means no additives, meat sourced in a specific way, or non-GMO ingredients, pet owners seem to have clear expectations of how a healthy and natural diet should look. And it becomes clear that transparent labels are becoming a priority for many pet food buyers across the world.
Transparent labels help pet parents make healthier choices
