Food trends and market research
In a fast paced consumer market, BENEO continuously analyses market developments and consumer research in the food industry. This is how we stay on top of our ingredient game. Find inspiration in trends for product development by discovering our trend pages. Global key trends offer insights on worldwide topics, while “trends in the spotlight” dives deeper into markets and data.
Global key trends
- Gut power
Consumers recognize that gut health is key to achieving holistic. - Plant preference
Today the vegan claim especially is recording a steady increase in new product innovation activities. - Conscious indulgence
Finding health and indulgence in the same bite. - Adventurous consumers
Create excitement with plant-based ingredients. - Mental Health
Consumers look to everyday food and drinks to boost their mental health. - Positive nutrition
Consumers are demonstrating a strong belief in the healing power of foods. - Clean and green
Personal health starts with planet health.
Trends in the spotlight
- Everyday heart health
Heart health is strengthened by a balanced diet, including beta-glucans - Faba sustainable replacements
Create future proof recipes with faba bean protein - Food for the senses
Create excitement with plant-based ingredients. - Prebiotic fibres
Bringing prebiotics to the table - Flexitarian lifestyle
Flexitarian-inspired, plant-based solutions - Positive ageing
Positive ageing for the 50+ consumer - Changing eating habits
Eating habits have changed for modern consumers - Active nutrition
From athlete to active consumer, offer products with the right kind of energy. - Plant-based indulgence
With rice starch, dairy-free eating does not mean giving up on luscious desserts. - Healthier carbs, healthier living
Low-glycaemic carbs help to fulfil daily energy needs. The right carbohydrate is key. - The new healthy eating
Future health is a common goal for consumers in the new normal.