Gut health
The key for holistic wellbeing
This page was created in 2022, the facts and figures shown on this page might not be the most recent market data.
Digestive wellness remains a top concern with almost two thirds of global consumers saying they want to improve their digestive health in the next year (FMCG Gurus, Category Insight Active Nutrition & Health, 2019 & 2023). Consumers recognise the link between their digestive health and other health aspects, such as overall wellbeing, immune system, weight management and mental wellbeing. The growing knowledge on the link between the gut and the brain has led to an increased interest in prebiotics and the role they play in gut health and their support of the gut microbiome.
Chicory root fibres are the only proven plant-based prebiotics which have been extensively researched for more than 20 years and still continue to grow in today’s new product innovations. The digestive wellness trend is driving innovation across categories, offering multiple benefits beyond digestion as consumers look for products that support overall health.
Listening to your gut feeling:
“If your gut isn’t feeling good, then you don’t feel good and that can impact work, life and relationships. I believe a healthy gut leads to a longer life.” (UK)
“It is very important to keep the gut healthy, because if it is not healthy we will not get the nutrients from the food. I keep it healthy by eating natural fibres.” (Mexico)
“The gut is an important factor for health… What we consume will affect our health in the future, so I should be able to choose foods that are good for my gut health.” (Indonesia)
Gut power product concepts
Good inside bar
Here’s a cereal bar full of flavour, fibre and function. Its recipe is reduced in sugar, while the prebiotic fibre adds up to the recommended daily intake and keeps your gut in balance. That’s gut stuff!
Prebiotic oat yoghurt
Boost your health with YoGo, a creamy oat-based yoghurt enriched with high-quality faba bean protein and prebiotic fibre from chicory roots. An indulgent and nutritious treat that supports your inner wellbeing.
Happy gut cottage cheese
Say cheese to your inner wellbeing! This tasty cottage cheese is loaded with good stuff, including prebiotic fibre to take care of your digestive health from the inside out. It’s the perfect everyday snack to outsmart your hunger and naturally support your inner wellbeing.