Plant-based

Plant-based nutrition has been on the rise since a few years. While vegetarian claims are stable at around 10% share of global new product launches, vegan or no animal ingredients claims are growing fast.

Consumers consider plant-based as generally healthier, with 7 in 10 plant-based consumers globally claiming long-term health as an extremely/very important driver for choosing these foods. But they are also linked to an increased energy level, they address environmental concerns as they are known to require less land, be able to reduce greenhouse gases and not harm any animals. Furthermore, these foods can also open opportunities for new taste experiences and create novelty foods.